• Are your APIs used less than you’d like?
• Are app developers telling you that your APIs are difficult to use?

If you answered “yes” to these questions, this webcast is for you! When it comes to building APIs and exposing them for developers, it's critical to take an “outside-in” approach—one that pays close attention to the user’s perspective. As part of this webcast, we'll deep dive into what this means for your organization, cover best practices in the industry, share examples of what Apigee has seen with other customers, and provide tips on how to get started with a user-centric approach.

In this webcast, you’ll learn:

• When it is important to use an "outside-in" approach to API design
• How to apply industry best practices for transitioning to this model
• What common industry trends we are seeing today

We hope you’ll leave with a better understanding of why the user-centric approach to APIs is critical to the success of your API program. As Apigee has seen time and time again over the years, an API program that focuses on those who are actually using your APIs promotes increased usage, revenue, and leads to new and exciting business opportunities.