APIs are the digital foundation for providing retail customers the experiences they’ve come to expect and even demand. They’re also essential for entering new markets and reaching new audiences.
With APIs, retailers can offer services and functionality they’d never imagined, by forming partnerships with other businesses and service providers both within and outside the retail sector. Partnerships and integrations built around APIs can breathe new life into tired business models, and, by virtue of the data can help collect and compile, they also give retailers the insights they need to grow in line with their business strategy.
To remain resilient amid future business disruptions and move quickly into the digital age, retailers must take advantage of the full, impressive array of API benefits.
The State of API Economy 2021- Retail report explains why APIs are central to organizations’ needs and digital transformation efforts. This report is based on Google Cloud’s Apigee API Management Platform usage data, customer case studies, and analysis of several third-party surveys conducted with technology leaders from enterprises with 1,500 or more employees, across the United States, United Kingdom, Germany, France, South Korea, Indonesia, Australia, and New Zealand.
What’s inside:
- An overview of key technology trends and important shifts in the role of APIs in retail industry
- Factors that contribute to successful digital platforms
- IT investment and the changing market for the API-first approach in the retail industry
- How retail companies can build or participate effectively in digital ecosystems
