What's Inside?
  • Learn why APIs are how business gets done in today’s economy
  • Get tips to build APIs that developers will love
  • Discover why a product mindset is critical to business acceleration
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APIs drive business results
APIs give companies the speed and agility to satisfy ever-changing customer needs and gain a competitive edge.
What does the connected customer experience even mean?
Find out in this short video.
APIs are how software talks to other software, which makes them the mechanisms through which value is exchanged in modern business. APIs let businesses leverage their data, functions, and apps to improve efficiency, unlock new business models, and create new customer experiences.
Many large technology companies generate more than half their revenue via APIs and many legacy businesses have harnessed APIs to fuel digital transformation. Google customer Magazine Luiza, a Brazilian retailer, leveraged APIs to replace an old e-commerce model that supported only 35,000 SKUs with a global online marketplace featuring more than 1.5 million. Google customer Pitney Bowes used APIs to monetize its services and open millions in new revenue opportunities.
Every business’s future will rely on interacting with platforms and technologies that haven’t yet been invented. APIs allow companies to keep leveraging their valuable services and data even as new interfaces and user paradigms emerge.
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APIs empower developers
Any API can make a connection within the narrow scope of a project. The most valuable APIs are designed and managed as products that empower developers to harness data, applications, and functions across evolving use cases. These APIs provide ongoing points of leverage, not just point solutions
What does the connected customer experience even mean?
Find out in this short video.
Thinking of APIs as one-off IT projects with limited scope will diminish the value they deliver in the future. Increasingly, top enterprises are building APIs that not only create a connection now but that are also extensible for future use.
APIs give developers easy and intuitive access to powerful data and services while giving enterprises tools to monitor and protect their assets. Well-designed and managed APIs give organizations visibility and control while empowering developers to innovate.
APIs enable enterprises to quickly onboard partners at scale, participate in digital ecosystems, and open their innovation efforts to the creativity of external developer communities. With an API platform, partner additions that might have taken weeks or months can often be completed in hours.
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Develop an API product mindset
Building APIs as products means designing them to maximize productivity for internal and external developers. Many organizations now manage APIs as full-cycle products that are always evolving to meet business needs.
What does the connected customer experience even mean?
Find out in this short video.
APIs should be built to evolve with the business’ and developers’ needs. APIs should be designed for security, easy consumption, and rapid iterations, and they should be accessible via a developer portal that includes documentation, sample code, and other resources to help developers get up and running in minutes.
Like any product, APIs should be overseen by a permanent product owner who manages a full product lifecycle. When APIs are treated like projects, with an owner who moves on as soon as a project is complete, the API will likely require costly and time-consuming updates before it can serve any purpose beyond its original, narrow scope.
APIs should be approached by a data-driven, “outside in” attitude that focuses on improving the experiences of the APIs’ primary customer—developers. Top companies increasingly avoid prematurely optimizing or over-designing their APIs; instead, they release minimum viable products and let developer feedback guide the API’s evolution. In most successful organizations, nurturing relationships with the developer community is a full-time job.
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We wanted to take everything that is locked within the four walls of a legacy brokerage firm and then empower developers to build an amazing set of products. Products that people have never seen before.
Dan Raju
Founder, Chairman & CEO, Tradier

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Webcast Recording
Watch Erin Neus-Cheong from Walgreens and Alicia Paterson from Google explore why treating APIs as products—not projects—can help companies tap into the value of APIs as business accelerators and open up new channels of opportunity.
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