APIs: The New Marketing Platform

Five things every CMO should know about APIs

APIs power all digital marketing channels and the apps we use today. They’re how businesses exchange data with partners and participate in digital ecosystems. APIs are a window on your company’s digital assets, exposing them so developers and partners can build mobile apps and become part of your innovation engine. They're the business technology that brings the CIO and the CMO together.

What's inside?

  • Be where your customers are
  • Partnering for digital network effects
  • Innovation outside your box
  • Survival of the fastest

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