Powering interactions via apps requires a new architecture. Companies today seek to leverage the latest forms of mobile and rich-client engagement to build new experiences. In recent years, apps have transformed from the means of content access and data entry to being the primary channels of interaction between a company and its customers and employees.
This transformation has significant implications for enterprise
architecture, which must move from delivering web apps as
the primary interaction channel to powering interactions across multiple interactive touch points, of which the web is just one.