Ten Critical Considerations for Retail Digital Acceleration

Vision, belief, and the path to omnichannel

Technology seems to constantly revolutionize the retail industry, and these changes have only been accelerating, thanks in large part to the sudden dominance of mobile devices, social and business networking, and new forms of competition.

This business brief offers ten considerations that will help businesses understand the challenges and opportunities that retail enterprises face when adopting and operating digital business platforms.
 
What's inside?
  • The roles of marketing and IT
  • Managing change
  • Managing channel conflicts
  • What does losing look like?
  • Integrating retail suppliers

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