Three criteria for making the most of mobile apps in retail
The rise of mobile isn’t just changing e-commerce. Recent Apigee Institute research finds that customers not only want brick-and-mortar retailers to deliver key services via apps, they expect them to. And not only that, digitally focused retailers are demonstrating better market results across the board. The message for twenty-first century retailers, whether online or physical, is clear: to succeed, they need to add apps to their strategy.
- Consumers are more likely to shop at a store with an app
- Stores that provide an app see much higher favorability scores among customers that use apps
- Digital leaders outperform on key market metrics including gross revenue and customer satisfaction
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