Forrester Report: Unleash Your Digital Business
Your customers, competitors, and suppliers are all digital now. How should you respond? By building a comprehensive strategy that embraces not only digital markets, but digital operations.
A substantial majority of business executives say their company has a digital strategy, but only 15% believe their companies can execute on the strategy. The key to digital success lies in viewing your company as a dynamic ecosystem that connects digital resources inside and out.
This exclusive report describes:

  • Why CMOs and CIOs must partner to drive digital transformation
  • Why digital is more than a bolt-on strategy
  • How to shift technology investment to achieve digital operational excellence