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Executive Summary
What's Inside?
  • Overview of the three pillars of business success in the digital age: Digital Experiences, Business Ecosystems and Data-Powered Innovation
  • The challenges enterprises are facing when trying to achieve success in each of the three pillars
  • How APIs can future proof your business no matter the disruption
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EXTERNAL
Evolving From Project to Product Mindset
Internal & External Use Cases
Enabling the API Product Manager
App Innovation is Shaping the Future of Business
While digital ecosystems are changing so rapidly, businesses are searching for solutions that drive collaboration, deliver personalized and insight driven experiences and give organizations the edge on success. The App Innovation ebook series explores how APIs can fuel key determinants of business success.
With over 75% of consumers that are willing to share their data to help companies personalize their experiences, it is crucial for organizations to adopt APIs to design great application experiences, differentiate from the competition and create long-lasting brand loyalty amongst their customers. 
Today, more than half of all customer interactions happen digitally. Business ecosystems that innovate with apps and APIs will have the edge on success in this new, API-driven world.
Insights-driven businesses are 2.3x more likely to succeed during periods of disruption. Measuring, analyzing, and using the data that your apps and APIs capture will push your organization beyond maintaining the status quo, and instead become the disruptor.
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Section 2
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Call to Action
Call to Action
Enabling the API Product Manager
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Call to Action
Call to Action
UPCOMING WEBCAST
Accuweather's Top 5 Ways to Use Data to Drive App Innovations
In this webcast Accuweather's Director of Technical API Account Management, Mike Iannelli will explore:
  • How to leverage your developer portal to engage a broad spectrum of developers and audiences
  • A real-world example of how to scale your business model with APIs
  • How Accuweather leverages the data from their ecosystem to innovate products

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2021 Gartner Magic Quadrant
Google (Apigee) recognized as a Leader in the 2021 Gartner Magic Quadrant for Full Life Cycle API Management. 
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State of API Economy 2021
Take a look at the executive summary to find out the key initiatives for the evolution of digital transformation in the last year and the factors that are contributing to successful digital platforms. 
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Virtual API Jam
Enable your team with a live hands on workshop to better design, secure, publish and analyze APIs that developers love.
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