An API Monetization Use Case: The Secrets to Creating a New Business Model with APIs

A successful API monetization business featuring APM Terminals, a global trade company

On Demand | Published: May 2021
Thursday, May 13th
9 am PT / 12 pm ET
5 pm BST / 6 pm CEST

Duration: 45 minutes
Online
In today’s world, it is more critical than ever for enterprises to ensure that their systems and services are as adaptable and profitable as possible. As the API economy begins to grow, what has become apparent is that APIs are key for building new business models, digital strategies, and partnerships. As companies begin to invest more heavily in APIs and look to take advantage of this new economy, the questions remain: how do companies actually drive revenue using APIs?

APM Terminals is a 20+ year international marine terminal business managing key shipping terminals and ports all over the world. So how did an analog business innovate and create a new digital line of business through monetization of their data with APIs? Join this webcast with Raymond Peng as he speaks with David Francis, Head of Digital Products, and Paul Dunn, API Product Manager from APM Terminals about their API entrepreneurial journey inside an industry undergoing a digital transformation.

Join the conversation and learn:
  • A walk-through of the strategy behind setting up an API monetization business and the drivers behind exposing APIs
  • The journey from idea to running an API business
  • Lessons learned: pricing, organizational support, go-to-market strategy

Participate live to get your burning questions answered.

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Agenda

  • 8:30 AM–09:30 AM
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
  • 10:00 AM–10:40 AM
    Fast analytics at scale with Google BigQuery
    Speaker: Name, Title, Organization
  • 10:40 AM–11:00 AM
    Break
  • 11:00 AM–11:20 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:20 AM–11:40 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:40 AM–12:40 PM
    Lunch
  • 12:40 PM–01:00 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:00 PM–01:20 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:20 PM–01:40 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:40 PM–02:40 PM
    Closing keynote: Lorem ipsum dolor sit
    Speaker: Name, Title, Organization
  • 2:40 PM–03:40 PM
    Happy hour

Agenda

Track 1

Track 2

  • 8:30 AM–09:30 AM
    Registrations
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ

Track 1

Track 2

Track 3

  • 8:30 AM–09:30 AM
    Registrations
    Registrations
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ

ALL DAY TRACKS

Day 1 Agenda

  • 8:30 AM–09:30 AM
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
  • 10:00 AM–10:40 AM
    Fast analytics at scale with Google BigQuery
    Speaker: Name, Title, Organization
  • 10:40 AM–11:00 AM
    Break
  • 11:00 AM–11:20 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:20 AM–11:40 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:40 AM–12:40 PM
    Lunch
  • 12:40 PM–01:00 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:00 PM–01:20 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:20 PM–01:40 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:40 PM–02:40 PM
    Closing keynote: Lorem ipsum dolor sit
    Speaker: Name, Title, Organization
  • 2:40 PM–03:40 PM
    Happy hour

Day 2 Agenda

  • 8:30 AM–09:30 AM
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
  • 10:00 AM–10:40 AM
    Fast analytics at scale with Google BigQuery
    Speaker: Name, Title, Organization
  • 10:40 AM–11:00 AM
    Break
  • 11:00 AM–11:20 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:20 AM–11:40 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:40 AM–12:40 PM
    Lunch
  • 12:40 PM–01:00 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:00 PM–01:20 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:20 PM–01:40 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:40 PM–02:40 PM
    Closing keynote: Lorem ipsum dolor sit
    Speaker: Name, Title, Organization
  • 2:40 PM–03:40 PM
    Happy hour

Day 3 Agenda

  • 8:30 AM–09:30 AM
    Registrations
  • 9:30 AM–09:40 AM
    Opening Keynote: Lorem ipsum dolor sit
    Firstname Lastname, Position, Company XYZ
  • 9:40 AM–10:00 AM
    Pushing the limits of BigQuery with Kabam
    Firstname Lastname, Position, Company XYZ
  • 10:00 AM–10:40 AM
    Fast analytics at scale with Google BigQuery
    Speaker: Name, Title, Organization
  • 10:40 AM–11:00 AM
    Break
  • 11:00 AM–11:20 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:20 AM–11:40 AM
    Session Title
    Speaker: Name, Title, Organization
  • 11:40 AM–12:40 PM
    Lunch
  • 12:40 PM–01:00 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:00 PM–01:20 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:20 PM–01:40 PM
    Session Title
    Speaker: Name, Title, Organization
  • 1:40 PM–02:40 PM
    Closing keynote: Lorem ipsum dolor sit
    Speaker: Name, Title, Organization
  • 2:40 PM–03:40 PM
    Happy hour

Speakers

Raymond Peng

Raymond Peng

Sr. Advisor on API Strategy & Platforms

Google Cloud

Raymond Peng has 20 years of digital experience and leadership in consulting, strategy, digital agency and software businesses. His early career as a developer grew to leading complex multi year digital transformations accounts across Healthcare, Financial Services, CPG, and Transportation. At Google, Raymond works directly with enterprise customers across all industries to articulate their API strategy, shape their operating model and accelerate their time to market to achieve rapid business outcomes.

david francis

David Francis

Head of Digital Products

APM Terminals

Introducing David Francis, Head of Digital Products, based in our Headquarters in the Hague, The Netherlands. David sits within the commercial organisation and has ultimate responsibility for this customer product, and all other digital products in the APM Terminals portfolio. David has over 15 years experience in developing digital solutions for customers across supply-chain, financial services and education.



Paul Dunn

Paul Dunn

API Product Manager

APM Terminals

Based in the UK, Paul Dunn is the day-to day product manager for a number of applications in the APM Terminals portfolio, including the recently launched API Store. With over 20 years product management experience across both B2C and B2B, Paul has a track record of delivering digital solutions across the media, advertising and supply-chain industries.



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