Are You Where Your Customers Are? Retail 3.0: Digital Transformation
As the main venue of ecommerce moves from websites to mobile devices, retailers see apps as the new channels and means of conversations with partners and customers. APIs are not merely the conduit through which transactions pass, but the primary mechanism for data collection and analysis. To meet the requirements of today’s customer, API-based architectures replace monolithic ecommerce systems.
If you own a digital or mobility program for retail, this eBook helps you meet the challenge—build a digitally enabled customer experience, digitize business processes, and create your own digital business model and roadmap.

  • Linking the in-store experience to the digital life of customers
  • Enabling seamless experiences through apps
  • Gaining agility and scalability through APIs
  • Gathering business intelligence through contextual analysis
The e-book Web API Design from @Apigee is a joy to read, thanks Brian @landlessness
Peter
@ptrlv
Today's Read: "Web API Design" concise yet solid e-book on best design practices from @Apigee bit.ly/ISWkEo
@markwkoester
Mark Koester
Wow, used @apigee for 5 minutes and I am hooked. Nicely done and more importantly - Needed! Props to them
@mikerowan
Mike Ryan
What's Inside?