Retail 3.0: Digital Transformation
As the main venue of ecommerce moves from websites to mobile devices, retailers see apps as the new channels and means of conversations with partners and customers. APIs are not merely the conduit through which transactions pass, but the primary mechanism for data collection and analysis. To meet the requirements of today’s customer, API-based architectures replace monolithic ecommerce systems.
- Linking the in-store experience to the digital life of customers
- Enabling seamless experiences through apps
- Gaining agility and scalability through APIs
- Gathering business intelligence through contextual analysis
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