Delivering delightful experiences with personalized content is not an option for companies in the media and entertainment industry — it’s a mandate. Customer growth and retention are increasingly determined by two things: 1) maintaining a constant flow of compelling content, and 2) the ability to seamlessly deliver that content across a wide range of consumer devices.

In an industry where success is determined by a deep understanding of your customers, building strong digital ecosystems is critical. These ecosystems are comprised of collaborative relationships with partners, third-party providers, developers, and customers, are powered by APIs to drive business goals including efficiency, resilience, and innovation.

Leaders in the media and entertainment industry use Google Cloud’s API management platform to build digital ecosystems designed to future-proof content, unlock deeper analytics capabilities to understand consumer preferences, and deliver on-demand personalized content to millions of consumers. Google Cloud’s API management platform executes tasks behind the scenes, leaving more time for creativity and strategy to take center stage.