What's Inside?
  • How digital business ecosystems drive innovation and efficiency
  • How leaders in this space are driving business results
  • The technology imperatives to build successful digital ecosystems
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EXTERNAL

Delivering delightful experiences with personalized content is not an option for companies in the media and entertainment industry — it’s a mandate. Customer growth and retention are increasingly determined by two things: 1) maintaining a constant flow of compelling content, and 2) the ability to seamlessly deliver that content across a wide range of consumer devices.

In an industry where success is determined by a deep understanding of your customers, building strong digital ecosystems is critical. These ecosystems are comprised of collaborative relationships with partners, third-party providers, developers, and customers, are powered by APIs to drive business goals including efficiency, resilience, and innovation.

Leaders in the media and entertainment industry use Google Cloud’s API management platform to build digital ecosystems designed to future-proof content, unlock deeper analytics capabilities to understand consumer preferences, and deliver on-demand personalized content to millions of consumers. Google Cloud’s API management platform executes tasks behind the scenes, leaving more time for creativity and strategy to take center stage.


Build your digital business ecosystem.

Learn how the media and entertainment industry uses digital business ecosystems to drive innovation and efficiency.

What does the connected customer experience even mean?
Find out in this short video.
More than half of CIOs in the media and entertainment sector report an increase in their organization’s close business relationships over the past three years, and 62% of CIOs expect business relationships to deepen over the next three years. These relationships help support business goals, including customer satisfaction and successful innovation.
Nearly one-quarter of media and entertainment CIOs cite a major shortage of data analytics skills, and 22% cite a major shortage of skills in managing API developers. Focusing on hiring and training efforts in these areas may support process and culture changes around digital business ecosystem development.
More than 50% of media and entertainment CIOs believe that APIs are critical to making business relationships more valuable. APIs provide media and entertainment organizations with the digital tools required to cultivate deep and integrated business partnerships, as well as build developer communities.
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What does the connected customer experience even mean?
Find out in this short video.
More than half of insurance company CIOs report an increase in their organization’s close business relationships over the past three years, and 86% expect business relationships to deepen over the next three years. These relationships help support business goals, including customer satisfaction and successful innovation.
Nearly one-quarter of insurance CIOs cite a major shortage of cybersecurity skills, and 20% cite a major shortage of skills in managing API developers. Focusing on hiring and training in these areas may support process and culture changes around digital business ecosystem development.
More than 50% of insurance CIOs believe that APIs are critical to making business relationships more valuable. APIs provide insurance organizations with the digital tools they need to cultivate deep and integrated business partnerships, as well as to build developer communities.
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Enabling the API Product Manager
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What does the connected customer experience even mean?
Find out in this short video.
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